Common questions
How much does a website cost?
Pricing is plain, whether you are on the northern beaches, elsewhere in Sydney or further afield: The Page from $1,200, The Site from $1,800 and The Full Story from $2,600. We agree a fixed price up front, before anything starts, so there are no surprises on the invoice. Every build begins with a report, so we only build what is worth building.
What is the free health check?
A short, plain read of your current site from the outside. You send me your website, I take a look and reply with a few clear things that are quietly costing you clients and where the easy wins are. It is free, needs no access to your accounts and comes with no obligation.
What is the full report and why is it $450?
The health check is the outside-in view. The full report goes deeper: I get into your search and analytics data, measure it against your goals and check out what your competitors are doing, then hand you a plain, prioritised plan for what to fix, write and build. It is a fixed $450, and there is nothing to pay up front. If you build with me the report becomes part of the package and the $450 comes off your price in full, so it costs you nothing. If you decide not to go ahead, I invoice the $450 then and the plan is yours to take anywhere.
Do I own my website?
Yes, completely. When we are finished you own the site, the code and the content, and you can host it anywhere. No lock-in, ever.
How long does it take?
It depends on the size of the site and how quickly we settle the words and images. A single page is quick, a full site takes longer. We agree a timeline together up front, so you always know where things are.
Can you improve my SEO and get me found by AI without rebuilding my site?
Yes. If you love your current site but you are not being found, I offer a search and AI visibility package that works on top of it: titles, structure, schema, your Google Business Profile and content written to be picked up by Google and AI tools like ChatGPT. You do not need a new website to get found.
Do you work with templated sites like Wix or Squarespace?
For the visibility work, yes. Most of what helps you get found sits on top of the site and works on any platform. The one limit is deep speed tuning, which the platform controls, so I will always tell you up front what is achievable on your setup. If you outgrow what the template allows, a custom build unlocks the rest.
Should I use Squarespace or Wix, or get a custom coded website?
If you need something online this week, on a small budget, and the site is mostly a shopfront with your hours and a phone number, a builder is a reasonable answer and I will tell you so. Where it stops being right is weight and control. A drag-and-drop site can haul close to a megabyte of code just to show a headline and a button, and you pay for all of it in load time. A template is also a pile of decisions someone else already made, which you feel the day you need the one thing it quietly ruled out. Custom coded means the site does only what you need, loads fast and is yours to keep.
Do you build websites for small businesses on the northern beaches?
Yes, that is home. I am a one-person studio on the northern beaches in Sydney, so if you are in Manly, Dee Why, Freshwater, Avalon or anywhere along that stretch, you are local to me. I also build remotely for clients across Sydney and further afield, so distance changes nothing about the work.
What does being found by AI mean?
People do not only search any more, they ask. When someone asks ChatGPT, Perplexity or Google’s AI for a recommendation, I make sure your site is clear and well structured enough to be one of the names they put forward. It is the newest place your next client is looking, and most sites are not ready for it.
Can you write the words and sort the images?
Yes, I can. Photography, copywriting and a brand refresh are available as add-ons if you need them.
Do you offer ongoing support after launch?
Yes. Care plans keep your site live, backed up and healthy, then tuned for search and AI as they change. You can also hand the day-to-day updates over when you would rather not think about them. Either way, the site stays yours.
Where are you based and do you work remotely?
I am a one-person studio on the northern beaches in Sydney. I build custom sites remotely, so I can work with you wherever you are.
How do we get started?
Tell me a bit about yourself and your business. I can give you a rough guide straight away, then run a free health check on where you stand. From there a quick call is usually all it takes to work out what fits. We agree the price before anything begins.
Still have a question?
Tell me about your business and what you need. I’ll point you to the right starting place. Or start with a free, no-obligation health check.
Get your free health check